BRAND &
PACKAGING
PACKAGING
Ipek Shampoo Logo
- Customer Canan Cosmetics, Istanbul
- Year 2012
- Services Symbol & Logo Design, Label Design
Logo and Corporate Identity Design
Ipek Shampoo is one of the brands that come to mind in Turkey when it comes to shampoo for hair like silk. As the Arman Design team, we reflected the change process of the brand into the logo and corporate identity design. We adopted a design approach that preserves the affordable, accessible and achievable quality perception of this deep-rooted brand. The resulting logo stands out with its timeless feature.
In the logo design, blue, black and white colors were chosen to emphasize the deep-rooted brand identity.
Examples of notebooks, brochures, mock-up products and business cards prepared in the corporate identity design study of İpek Shampoo.
