Elavy Organic Softener

• Customer ELAVY
• Year 2022
• Services Concept Design, Industrial Design, Design Engineering, Rapid Prototyping

For the Elavy brand, we have designed a high-capacity packaging that stands out with its form language inspired by the interplay of basic geometries. The ergonomic handle design enhances user experience, making the product easier to carry and use.

This new design combines aesthetics and functionality, strengthening Elavy’s brand identity within its category. Its approach, emphasizing functionality, also ensures prominence at sales points and on shelves.

Our design strategy for Elavy’s certified eco-friendly softener products has been defined as a clear form language that emphasizes the value the brand adds to the consumer, with a soft and fluid form understanding within a defined geometric setup. Our packaging design approach explores the harmony of engineering and aesthetics, resulting in a strong outcome that connects with the user.