Product and Production Strategies in Industrial Design

Product and production strategies are crucial to the success of businesses that want to achieve success in their work. Each business aims to get the highest efficiency with the least investment when designing a new product and planning the production processes of the product. For this purpose, the best production techniques should be implemented by making the most ideal planning for the products.

Every detail at the production stage of a product must be carefully executed. Therefore, the right decisions should be made, and the company should focus on benefiting from each decision. Working with experienced design offices saves you a lot of serious time and gives you a significant cost advantage. All strategic issues that previously experienced such as material diversity, production structure, mold details, project-specific cost analysis, compliance with standards should be planned.

Industrial design is the process of designing products produced in the industrial area in such a way that they are functional from the point of view of the user. The customer audience will like, that they will be suitable for production after they are developed as ideas to help the needs of the user. The product should appeal to the whole perceived by senses such as texture, color, line, and shape. In industrial design, brands combine state-of-the-art equipment with creativity to impress their customer base.

Function of Product Strategy in Industrial Design

Product and production strategies are combined in industrial design process. The product strategy begins with the process of deciding which product to put into production first. Every brand wants to launch a creative product that will attract consumer’s attention and meet consumer needs.

Developing a product and taking it to the production stage is a much more complex discipline than it seems. Because the process in which the product will be released and the processes after it should also be considered. Therefore, a product-oriented strategy should be built together with a professional design team.

The following points are important for product strategy;

The Suitability of the Product for Development: The designed product should be developable according to changing needs. In the strategy you have developed for your product, there should be an openness to development in order to track user returns and capture design trends.

Cost Balance: There should be a positive return from the launching of your product. Therefore, it is necessary to establish a cost balance by taking into account all elements such as material expense, advertising expense, transportation expense.

Market Positioning: You need to develop a marketing strategy for how to position the product you develop in the market. Your design consultants will help you with market positioning.

Material Quality and Functionality: In addition to finding a solution to a problem, the product you design should be outstanding with the quality of the material. You must guarantee consumers a long life for the use of the product. Besides, using functional materials makes your brand more valued in consumers’ perceptions.

Environmentally Friendly Product Design: When creating a design strategy for a product, you should use materials that can be recycled and do not harm the environment. Eco-friendly product design will always add value to your brand and makes your brand stand out among the competitors.

Creating a Production Strategy in Industrial Design

In terms of product and production strategies, the production process should be planned professionally. With the production strategy, you can create a long-term road map for your company to achieve its set goals. For the products you design, the production activities should be created in a professional manner as follows:

• You should create your future plans by making the right investment for your production process.
• You should make plan your production facility in line with your goals.
• You can research the latest applications in production technologies and use them.
• You can manage the team that will take part in the production phase correctly and ensures that your team can follow up on innovations.
• As part of the production strategy, you can create a program that will follow the process.