Arman Design has been serving innovation for over 20 years as a creative consultancy.
We design to improve life and deliver distinctly better experiences.
BUSINESS
INNOVATION
& CREATIVE
PLANNING
Innovation means upgrading to more effective processes, products or services through well implemented new ideas. As a business strategy, innovation can catalyze the growth of your company, make you stand out between the competition, and gain a sustainable competitive advantage in the market.
Business Development Process
A product becomes meaningful only when it meets the needs of its user. We help companies to develop a strong connection with their customers, to provide better service and thereby companies grow. We start each project with a deep level of understanding. In order to define the needs of customers, we first conduct market research and then determine our strategy through comparative analysis. Design thinking methods enables us to uncover business opportunities. From there, we create innovative solutions. We ask ourselves, “”Is there any other way to do this?” Our creative approach brings us a fresh perspective on the industry.
Case study: Medical Chest Support Device
In our project with ASMED, a medical company, we focused on strategic product development using the ergonomics data our team collected. ASMED came us searching for a design solution. In our meetings, the client defined their need as ‘an improved medical operation area to provide better services’.
However, user research showed our team that patients actually needed to maintain a more comfortable, secure position during long operations. Which is why we focused on improving the user experience during surgeries rather than improving the medical operation area.
In the design process we developed a chest support device which is now called KE-REST. The KE-REST improves surgery efficiency a great amount; %25 to be exact. KE-REST allows doctors and operators to complete 4-hour surgeries in just 2.5 hours. In addition, with the help of our chest support device, only two operators are needed to aid the doctors which one less operator than usual. As for the operated individual KE-REST allows essential ergonomic demands of the surgery. The product significantly decreases the heavy pressure on the neck area and provides a secure sitting position. All the initial demands of the customer were met, plus a few more great benefits were added.
How Can Business Innovation Serve Your Company Success?
Idea generation is the first phase for innovation. Here we explore ideas and narrow them down with viability, feasibility and desirability in mind. The purpose is not solely to do something different and new, but creating results that people will love! Only the ideas that can produce value counts for us. This creates a unique identity for your brand and ensures you stand out from the crowd.
Case study: Health Kit for Home Use
Our Health Kit project with Rosio is a good example that earned major design awards, including IDA in 2019.
Checking your vital signs at home is essential to preventing health risks from ahead. As a first in the world, we combined the three fundamental instruments, blood pressure monitor, pulse oximeter and thermometer in a practical portable device kit.
The target users were mostly old, sick or disabled, and had reduced motor function skills. The user research set us two UX challenges: One was to design with ergonomics for accessibility in mind. Second, we intended to beat the stigma of having medical devices around, preventing users from feeling depressed from implications like oldness or sickness.
We accomplished our goals with large handling surfaces that are easy to use, and neatly packed aesthetic looks.
The whole purpose of business innovation and creative planning is generating value for the organization. This can be due to creating new revenue channels, or increasing and fulfilling the potential of the existing ones. May it be efficient solutions to save time and money, or increasing productivity and performance… Working smarter requires thinking creatively. Long story short, innovation aims to generate higher profits and improve your business.
Arman Design has been serving innovation for over twenty years as a creative consultancy. We design to improve life and deliver distinctly better experiences. Having won over 20 major design awards, we’ve helped companies create their unique brands by delivering multi-faceted products in alignment with their end users desires.
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